Since a third of us Swedes dream of starting a business, together with Visma Spcs we steered the brand towards the new target group rather than the already existing ones — small businesses. By inspiring and encouraging to turn your interests, your passion, into your business, Visma Spcs wants to take a new role as they make people change their behavior and do what they love most. And which contributes to a thriving business community where small businesses account for x percent of all jobs. The new brand strives to be inspiring and fun — just like running your own business. Building the brand and at the same time making a positive contribution.