With sustainability as a vital ingredient in all creative output, we collaborated with Skandia and their media agency to develop a communication concept with clear distinctive assets. The first campaign, focused on transparency and equal terms for all, resulted in Skandia’s share of search for mortgages increasing by 7263% and mortgage volume growing by 5.56%, compared to a market increase of just 0.77%. Impressive numbers showcasing how a creative concept can contribute to more inclusive banking. Live since spring 2024.